Gelasakis group has officially signed a partnership with Carwiz International, Croatia’s first branded rent-a-car, in year 2019.
With this business decision, Gelasakis group is among the first franchise partners, Master Franchise in Greece, who have recognised the quality and power of the Carwiz brand.
“When you add a powerful visual identity and a brand with a strong marketing strategy to a developed franchise model of business, signing a partnership becomes the logical course of action.”, said Antonios Gelasakis, CEO Travel and Hospitality Division.
“From our first appearance on the market up until today we’ve nurtured our vision of rent-a-car industry being much more than just transport, so we found an ideal partner within Gelasakis group, whose core business is tourism. Thanks to the vision that both our brands cultivate, but also the mutual recognition of the importance of rent-a-car industry within tourism, together we’ve successfully implemented our marketing strategy on the Greek market.” explained Barbara Mrkić, the marketing director of Carwiz.
The importance of rent-a-car industry in global tourism development is shown by participating at the biggest tourist trade show in London, where these two brands will present themselves to potential partners at the beginning of November this year.